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Listing Strategy

24 Old Rowley Road, Newbury, MA
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Our Track Record

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Sales Performance
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Awards
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Community Involvement
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Notable Achievements
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Your Goals

As your dedicated real estate professional,

I’m here to keep your move on track. Here are a few things I'd love to learn about your goals:
✔What do you want to change about where you live now?
✔What is your ideal timeline or deadline for moving?
✔Are there any hurdles or worries we can help alleviate?
✔Which aspects of the sale are most important to you?
✔What qualities do you value in a real estate agent?
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Home Sale Timeline

Let our experience be your easy guide to a smooth and profitable sales process

Pre-Listing

Schedule an appointment
Meet with agent
Discuss best strategy for selling
Formal listing presentation
Executed sales agreement
Property evaluation
Complete market analysis
Establish sales price

Listed & Active

Marketing campaign started
Matterport taken
Signs installed
Submitted to multiple listing service
Showing times selected
Flyers delivered
Social media campaign launched
E-mail campaigns started

Under Contract

Offer(s) received
Offer(s) negotiated
Offer accepted
Back-up offer(s) accepted
Inspections & disclosures completed
Appraisal completed
Contingencies removed
Property closes
Refer friends
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Exceptional reviews that reflect a pattern of excellence with my past clients.

Raving Reviews

I am in sales myself so I am a tough "grader" when comes to sales people in general. Deanna listened to listen vs listening to respond. She really focused in on what we needed the sale of our old home and the purchase of a new one to look like. It had to be easy for us, my wife and I both have demanding careers and didn't want to add another layer of stress. We felt like Deanna positioned our home at the right price point but also maximized our ability to purchase our dream home downtown. Deanna made it fun and communicated with us frequently during the sale and purchase of our homes. She has also checked in on us at our new home to insure we were satisfied with her efforts. She is great and I would highly recommend the experience.
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Deanna was very friendly and knowledgeable. She had a good sense of the market and helped us price the house in a manor that ignited a bidding war. Most importantly we trusted Deanna, consider her a new friend and will hire her in the future.
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Deanna was instrumental in assisting us in finalizing both the purchase of our new home and the sale of our former home during a very stressful real estate market with multiple bidders. At all times she was professional, polite, offered sound advice and worked many, many hours to assist us in buying our dream home. She knew the market well, the other agents involved, and the lenders. She was tenacious and determined to make it work and helped us maintain our stress levels and end goals when unexpected news nearly derailed us. I know she spent many long hours negotiating for us with our best interests at heart.
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Deanna is amazing inside and out; thanks to her exceptional skills we were able to sell our house and buy our dream home. She has excellent knowledge of the real estate market and a keen instinct, and knew what our needs were before we even did! Her honesty, integrity and strong work ethic are apparent in all her actions; she is the only realtor we met that we trusted, every step of the way we knew she had our interests and needs first. She went out of her way to get us into off market properties, visited us at our home during the late hours of the night to write up contracts, and ALWAYS showed up with a smile. She supported our decisions, she is sharp as a whip, and she will always have your best interests in mind. She deserves 10 stars and is a exemplary example of who you want on your side during such a difficult process!
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Deanna was outstanding to work with. She is professional, knowledgable, helpful, and friendly. She was quick to respond to my many questions, offered valuable insights, and genuinely interested in helping. Deanna helped me find a place that was just right for me in a very tough market. I highly recommend Deanna.
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Deanna was an absolute pleasure to work with. As first time home buyers, she made the process feel so comfortable and simple. She was always quick to respond and made herself available for any questions we had or last-minute home viewings. She was very knowledgable about the market and the area. We are so happy that we had her on our team. We would highly recommend Deanna for any homebuyers who want a smooth and positive home buying experience.
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Deanna is a true professional. She did an outstanding job helping me find the exact home I was looking for in Newburyport. She clearly understood my needs & with her strong understanding of the market & extensive network of relationships was able help me negotiate a fair price and deal on my new home. In addition to this, Deanna did an amazing job marketing and selling my previous home. She went above and beyond with staging, marketing, videos openhouses, and utilizing her network to help me get a price and overall deal that exceeded my expectations. Deanna is driven, hard working and truly exceptional at her profession.
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My husband and I were interested in selling our house in Newburyport. We weren't sure what agency to go with. Decisions decisions.......... We tried what is known as the 'premier' agency in town, William Raveis and were very dissatisfied. Agent was unprepared and under valued our home by $40k. Called later to explain he had made a mistake. Not impressed.We started going to open houses and met Deanna. We explained we were looking to sell and she said she would be willing to stop over anytime to chat. She emailed me and called me. Not pushy but persistent. I liked that. She came prepared with comps that were relevant and was very polished and professional. She worked extremely hard for us both in selling our home and finding our dream house. She handled everything and made it easy. Deanna anticipated potential buyers questions and had all of the answers. She also had great suggestions on how to stage our house as well. We had multiple offers within 12 days. Deanna knew what we were looking for and when 'it' came on the market she was as excited as we were! She explained to us when we met her that she really finds joy in placing people in the right 'home'. I truly believe that to be the case. Deanna is a gem. Her warm personality coupled with her sense of humor and knowledge make her stand out from the rest. I would highly recommend her if you are buying or selling. I not only found an awesome realtor, I also made a great friend.
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Deanna was so easy to work with when it was time to list and sell our home. She is very knowledgeable about the real estate in the area as well as being very supportive in regards to any necessary work that needed to be done prior to listing our home. Deanna is very warm and friendly and has become a friend rather than just being our "agent". She was very helpful when offers came in and she was not pushy but a good sounding board. I highly recommend her and know that we will use her services again when the need arises.
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We were introduced to Deanna when looking to move out of Boston to the Newburyport area in 2018. She helped us buy our first home in Amesbury and was along for the ride with us during the new build. She worked with us for months after we picked out the house, going above and beyond to help us understand all the intricacies of buying a new build at the studs. She had great recommendations for us and helped us negotiate with the builder even after the P&S. Deanna is NOT only looking to make one sale and move on, she builds relationships with her clients that will last a lifetime. We actually have bought a second home with her as well, an investment property. She has been great helping us figure out market rates for the rental units. She puts in the extra effort for her clients with thoughtful ways to stay in touch. I would recommend Deanna to new and seasoned buyers or sellers.
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Review has been shortened using AI, click the review to read the full review.

Review has been shortened using AI.

Loyalty

This custom presentation that I’ve shared with you is an example of the care and effort I put into each of my best clients. I recognize that this purchase is one of the largest financial transactions of your life and it deserves careful consideration and wise planning. In light of this, you should feel strongly that mutual respect and understanding are key components of hiring me to help you accomplish real results starting right away.

Reviewing each other’s roles and responsibilities as we embark on the next steps together is how we can decide if we are ready to move forward together.
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Most Recent Seller Blogs

SELLER
Should You Buy A New House Before Selling Your Old One? Let's Explore the Pros and Cons
POV: You’re a homeowner thinking about downsizing, upsizing, or relocating to a new area. Your biggest...
Read the full article here:
www.bentleysrealestate.com/blog/2025/8/15/should-you-buy-a-new-house-before-selling-your-old-one-lets-explore-the-pros-and-cons
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SELLER
Safety Tips to Keep Your House Safe During A Renovation
Whether you’ll be working on small upgrades to simply refresh your space this summer, or diving into...
Read the full article here:
www.bentleysrealestate.com/blog/2025/7/29/safety-tips-to-keep-your-house-safe-during-a-renovation
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SELLER
Curb Appeal Projects to Focus On If You Want To Sell Your Home This Spring
First impressions matter, especially in real estate. It’s particularly crucial in spring, which is considered...
Read the full article here:
www.bentleysrealestate.com/blog/2025/4/2/curb-appeal-projects-to-focus-on-if-you-want-to-sell-your-home-this-spring
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Marketing Plan

01

Events & Open Houses

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02

Digital / Online Campaigns

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03

Door Knocking, Flyers and Brochures

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04

Partnership and Network

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05

Print Advertising

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Example Ads on Social Media

Below are just a few examples of the targeted advertising on Facebook that your home will benefit from when you hire me as your agent.

Serious About Selling? This Is What Modern Marketing Looks Like.

I don’t just list homes — I hire a professional marketing team to run targeted Facebook ads that put your property in front of the right buyers using advanced audience targeting technology.

  • Custom Facebook ad campaigns created specifically for your home
  • Precision targeting to match likely buyers based on behavior and interests
  • Real-time exposure tracking so you can see exactly how your home is performing online
  • A digital strategy designed to shorten time on market and maximize interest

This is what it looks like when your agent invests in selling your home — not just listing it.

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Ad Marketing Report

Sample data is being displayed
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Discover key insights on how my cutting edge marketing is driving engagement, boosting conversions, and transforming your home’s visibility.

Ongoing Activity

8,300
Views on the ad
65%
Views

Length of Ad

12,742
Expected views on ad

Weekly Snapshot

6,011
Reached 6,011 people

8,300

People who saw this ad

6,011

People who watched the video

326

People who expressed interest

7

Leads

Most Recent Ad Results

8,300 People who saw this ad
The number of times Facebook shared this ad. It provides an overall view of initial visibility among potential customers.
6,011 People who watched the video
Of those reached, 326 viewers watched at least 3 seconds of the video, showing an initial level of engagement and potential interest.
326 People who expressed interest
Consumers who watched the full video, liked it, or interacted in some way. Some of these viewers fully registered as potential new customers.

30 Day Forecast

65% of potential customers

8,300 12,742
Saw the ad Should see the ad
6,011 8,941
Watched the video Should watch the video
326 466
Expressed interest Should express interest
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24 Old Rowley Rd

Newbury, MA 01951

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Deanna Shelley

deanna@bentleysrealestate.com
(617) 455-1582
www.bentleysrealestate.com/team/deanna-shelley
4 bed
3 bath
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Best in Class Digital Marketing firm for Real Estate today is hired for ALL of our listings. This means more exposure and buyers FOR YOU!
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For privacy reasons, the specific addresses are not being shown.

Pre-Listing Review

200 Buyers

Out of the 35,250 people reached through my Facebook advertising campaign in this area, 200 potential homebuyers in your area have shown interest in a 4-bed, 3-bath home like yours.

I've surfaced 200 people in my database looking for a home like yours in Newbury!

Name: Colston Hernandez

Phone: (219) 663-6825

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Amelia Johnson

Phone: (213) 455-3274

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Jose Lee

Phone: (918) 543-2929

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Thomas Smith

Phone: (519) 989-8396

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Robert Taylor

Phone: (817) 236-3348

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: William Anderson

Phone: (715) 295-2435

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Samantha Harris

Phone: (213) 947-6215

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Hannah Moore

Phone: (613) 466-7782

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Unique Marketing

Our team creates effective, authentic marketing campaigns that keep your brand's voice clear, consistent, and true.
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Time to get a bigger one

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Take a leap!

Custom Videos Production
Targeted Marketing with 1000's views
Detailed Analytics on Marketing Results

Why You Should Work with a Top Local Listing Agent?

896,875

Views on my personal ads on social media
2% increased

50,408

Active home buyers searching on my website
2% increased

894

Active buyers I'm targeting with Facebook ads everyday
2% increased

12

Listings I'm spending $1,000 on to market on Facebook
2% increased

Example of why you need a social media expert!

Within 10 miles of 24 Old Rowley Road, Newbury, MA there are 35,250 people
Likely to move soon
First time home buyers
First time home buyers
VS
Their Targeting Strategy
200 people reached after posting to their news feed
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Past Sales in Newbury, MA 01951

My Recent Sales in the Newbury, MA 01951 area!

21

My sales activity in your desired search area will directly benefit you due to my market knowledge, negotiating prowess, and insights into local activity!
Data valid as of 9/11/2025

Seller Alert

Your Estimated Home Values

24 Old Rowley Road, Newbury, MA
CA$1,490,500
Data powered by Image
CA$1.34M

CA$1.64M
Data as of 09/11/2025
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Data powered by Image
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No data available for this address.

Either change the address or remove this page from the presentation.

Our property value estimates are generated by an independent automated valuation model and are not affiliated with Bentley’s Real Estate LLC. While this tool provides a quick estimate, please reach out to us for a comprehensive, professional property valuation.
How Has Your Home's Value Changed?
To ensure an accurate home value, confirm these details are up to date.
Help me understand.
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Market Trends in Newbury, MA 01951

Market data as of:
The Market Action Index (MAI) is a literal temperature gauge that shows whether the market favors buyers or sellers.
An MAI of 30 is typically balanced; over 30 is a seller's market, under 30 is a buyer's market.

Buyer markets

Buyers get better deals and more choices when MAI is low.

Seller markets

Sellers can list for higher prices and quicker sales when MAI is high
Market data as of:

View current market trends

Scan the QR code to see the current Market Trends report
100% FREE, NO OBLIGATION
Sell Your Home For Cash
We’ll buy almost any home, in any condition. Just enter your address and we’ll send you a fair offer within 48 hours.
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Our Cash Offer Options

Instant Payout Cash Offer
Our standard cash offer. Sell your home for instant cash. We’ll provide you with a fair cash offer and pay it out all at once. You choose the close date of your sale.
‘Cash plus’ double payout offer
Receive cash for your home now, then we’ll re=sell your home and pay you a second time when it sells. This pays more than a standard cash offer but takes more time to complete.
Sell now, move later
Sell your home for cash now and keep the option to live in your home for up to 12 months while you find a new place to live. Best for those that need flexibility.
Sell your home fast & stress-free
Avoid costly home repairs
Sell without any home showings
Close within 21 days
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We’ve checked all the boxes
As you can see, I am dedicated to guiding you confidently through every stage of the selling process. My background combines actual real life experience with cutting edge tools to ensure you simply have a high quality and profitable transaction.
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Are you ready?

Let's Begin.
Let’s Plan Your Move
Move Date:
Closed Date:
Grand Opening Date:
Active Date:
Coming Soon Date:
Prepping Date:
What We Need From You
Spare Key
Ensure the water heater is double-strapped
Ensure all smoke detectors are operable
Ensure all carbon monoxide detectors are operable
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Comparison Chart

2%
Listing Fee
2.5%
Listing Fee
3%
Listing Fee
50 Professional Photos: Exterior / Interior
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MLS Listing (1) Market Area
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Syndicated Zillow, Realtor.com, Redfin.com and 100’s of websites
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For Sale Sign and Flyers
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Scrubbing our 275,000 Database of Active buyers for your home
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Open House
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Showingtime App
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Social Media Campaigns. Paid Boosted Campaigns that reach thousands
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Listing Rocket Campaigns
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MLS Listing (2) Market Areas
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Better Homes and Gardens magazine DataBase Post Card Mailing
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Magazine Quality Detailed Look Book
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3D Matterport / Schematic Floor Plan
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MLS Listing (3) Market Areas
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Drone Photography Video
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Staging Consultation
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AI Enhancement and Staging
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Real Estate Expert

Deanna Shelley

REALTOR® | 9​5​3​9​2​5​8

deanna@bentleysrealestate.com | (617) 455-1582

Let's Chat.

I'm sure you have questions and thoughts about the real estate process. I'd love to talk with you about what you've read here and help you on the path to buying your new home.

I look forward to working with you.
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www.bentleysrealestate.com/team/deanna-shelley
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Thank you!

In everything we do, we are driven to help others, because behind every transaction there is a vision, a goal, a dream waiting to come to life. In doing so, we bring our expertise, our instincts from years of experience, and our complete dedication to you.

This is only the beginning of an exciting journey to a bright and shining new future. And it's only the beginning of our commitment to servicing your every real estate need. Thank you for the opportunity to help you find your perfect home!
We'll be right there with you, every step of the way.